📅 Early Development (Before 2020)
- 🏗️ *Foundation of DraftKings (2012)*
Event Details Launch DraftKings started as a daily fantasy sports platform. - 📈 *Expansion into Sports Betting (2018)*
Event Details Legalization The U.S. Supreme Court struck down the federal ban on sports betting, allowing states to regulate online sports betting.
🌟 Launch in Michigan (2020)
- 🎉 *Arrival in Michigan (January 2021)*
Event Details Launch Date DraftKings launched its online sports betting and casino games in Michigan. - 🎮 *Casino Games Introduction (2021)*
Event Details Games DraftKings expanded its platform to offer various casino games, including slots and table games.
📈 Growth and Popularity (2021-2023)
- 📊 *User Base Growth (2021)*
Event Details Statistics DraftKings reached over 1 million active users in Michigan shortly after launch. - 🏆 *Major Promotions and Partnerships (2022)*
Event Details Promotions DraftKings introduced various promotions to engage users and enhance loyalty. - 🤝 *Partnerships with Local Institutions (2023)*
Event Details Collaborations DraftKings partnered with Michigan sports teams to boost brand visibility and engagement.
🔮 Future Prospects (2023 and Beyond)
- 🌍 *Expansion Plans in Michigan and Beyond (2023)*
Event Details Future Goals DraftKings aims to expand its game offerings and enhance user experience in Michigan as well as other states.